An install is easy to buy. An engaged user is harder to find. You probably know the gap well: Your install volume climbs, but ...
Your advertising campaigns provide solid data, including conversions and spend. Gathering that data is important, ...
Every bid strategy is a trade-off between how far your campaigns reach, what each result ...
Many performance advertisers don’t trust a single platform to tell them what’s working. They compare ...
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Every quarter, performance marketers wrestle with the same uncomfortable question: How much of last quarter’s ...
Performance marketers are hitting a familiar wall more often these days. Rising cost per mille ...
The digital advertising industry is facing a reckoning, and the era of hiding behind black ...
Your paid social and search budgets are already maxed out for Q4. You watch CPMs ...
Black Friday marketing can bring in plenty of orders without leaving much profit. Between discounts, ...
Amazon’s Prime Day events have quickly made themselves a staple of retail performance marketing calendars. ...
The new whitepaper from Realize, How to Close the Data Fragmentation Gap on the Open ...
Most identifiers have a shelf life: a cookie goes stale (or expires); a device ID ...
Let’s say you’re advertising flights to Lisbon. Someone sees your ad while reading a travel ...
Most performance budgets live in two places: search and social. Both still work, but costs ...
The holiday season is an incredibly busy time for marketers. To keep up with the ...
Cyber Monday is one of the busiest shopping days of the year, which makes it ...
Behavioral targeting in marketing and advertising has been hit by some big changes in the ...
If you’re running performance campaigns these days, you already know that getting in front of ...
Search and social channels aren’t what they used to be. The walled gardens of search ...
Holiday spending doesn’t stop at Christmas. Q5 (the span of time between December 26 and ...
Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.
Search has click data. Social has conversion pixels. For years, television had neither. Sure, there ...
At Advertising Week 2025, leaders from Taboola, Shopify, Zillow, and Inspire Brands shared how brands ...
Discover how Digitas and GeistM are using AI and Taboola’s Realize to personalize campaigns, measure ...
At Cannes Lions 2025, Taboola’s Adam Singolda & WPP founder Sir Martin Sorrell explored how ...
The holiday shopping season may peak in November and December, but marketers need to start ...
Digital advertising has always evolved quickly, but 2026 marks a turning point. Artificial intelligence is ...
As students of all ages head back into the classroom this year, back-to-school marketers can ...
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