Performance at a Glance
44%
Increase in video completion rate
217%
Increase in CTR
Company
Unilever is a British-dutch multinational fast-moving consumer goods company.
GroupM is WPP’s media investment group.
Mindshare, a GroupM agency, is a global media services company.
Project Agora is a media technology company that helps businesses with programmatic and native advertising.
Challenge
Find a video advertising solution that would increase one of Unilever Hungary’s main marketing KPIs: completion rate for their video communications.
Solution
Launch Taboola Video Ads across top publisher sites to promote a range of different products.
Results
With Taboola, Unilever could increase their total video completion rate, within their programmatic outstream activity, by 44%.
Taboola and Project Agora have been reliable partners in helping Unilever enhance performance results and make the most of their programmatic ad initiatives. Compared to other outstream programmatic campaigns on different platforms, Taboola has exceeded expectations, driving a significant boost in Unilever's core video ad metrics.
