Cadastra Uses Realize Qualified Audiences to Turn Leads Into Car Sales for Mitsubishi’s Eclipse Cross
Performance at a Glance
More efficient CPC and cost per visit than social channels
Longer session duration than social media
Lower bounce rate than social channels
Company
Mitsubishi builds vehicles focused on SUV capability and reliability for the global market, and worked with Cadastra, Latin America’s leading performance marketing agency, to drive qualified test drive leads for the Eclipse Cross launch in Brazil.
Challenge
Mitsubishi needed to drive qualified test drive leads for the Eclipse Cross launch while diversifying beyond search and social channels that were showing diminishing returns.
Solution
Cadastra used Realize to target high-intent car buyers through Data Marketplace audiences and Maximize Conversions bidding, testing image and motion ads to optimize for test drive leads.
Result
Realize delivered costs 9% more efficient than social, sessions 103% longer, and bounce rates 41% lower, while driving four confirmed car sales from what was designed as a traffic campaign.
We needed to reach people genuinely interested in the Eclipse Cross. Realize helped us connect with high-intent audiences we weren’t finding through search and social, and the quality showed in every metric. When we closed four sales from what started as an awareness campaign, it proved we were reaching the right people.
