Your paid social and search budgets are already maxed out for Q4. You watch CPMs ...
Black Friday marketing can bring in plenty of orders without leaving much profit. Between discounts, ...
The holiday season is an incredibly busy time for marketers. To keep up with the ...
Holiday spending doesn’t stop at Christmas. Q5 (the span of time between December 26 and ...
Cyber Monday is one of the busiest shopping days of the year, which makes it ...
Black Friday shoppers want a good deal, but a bigger discount isn’t the only way ...
Most identifiers have a shelf life: a cookie goes stale (or expires); a device ID ...
Let’s say you’re advertising flights to Lisbon. Someone sees your ad while reading a travel ...
A single buyer can look like several different people to an advertising platform. They might ...
Every audience you target depends on a basic assumption: that the identifiers behind the screen ...
Imagine that a buyer interacts with two advertising platforms over the course of a week. ...
Behavioral targeting in marketing and advertising has been hit by some big changes in the ...