Performance Marketing
Four Types of Bidding Strategies for the Open Web
Performance advertising on the open web has changed more in the last five years than ...
Nathan Ojaokomo
7 articles
Nathan is a content expert who writes and refreshes long-form content that helps B2B companies grow their business. He especially enjoys writing bottom-funnel and expert-led content. Over the last five years, he has worked with companies like HubSpot, Softr, Sinch, Vimeo, and now Taboola. He also runs a newsletter for freelancers (Hey Freelancer) and a review site (BonSoloStack) to help solos find the right tools to power their business. Outside of content, he’s on a mission to perfect his creamy chicken pasta and enjoys catching up on the latest Netflix shows.
Articles by this author
Performance Marketing
6 Best Practices for Successful CTV Advertising Campaigns
Connected TV (CTV) has spent years being sold as the premium awareness play. Big screen. ...
Performance Marketing
App Promotion: Scaling on the Open Web with AI
An average of 3,205 apps are released on Apple’s App Store daily. As the competition ...
Performance Marketing
The 7 Audience Targeting Platforms Every Performance Advertiser Should Know Of
Reaching the right person matters more than reaching more people. That’s always been true in ...
AI Marketing
Black Box AI in Advertising: Risks, Walled Gardens, and Open Web Solutions
You hand a platform your budget, creative assets, and conversion goals. A few days later, ...
Native Advertising
Best Performance Platforms for Native Advertising in 2026
Running ads on social media is no longer enough. Rising costs per mille (CPMs), tightening ...
Performance Marketing
8 Best Performance Platforms for Bid Optimization for 2026
Bidding manually across campaigns at any meaningful scale is a losing game. By the time ...