Holiday Shopping
Beyond the Banner: 7 Creative Ad Strategies for Q4 Success
Q4 can easily become a frenzy for marketers and advertisers trying to tap into holiday ...
Christine Cignoli
69 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
Performance Marketing
Stop the Scroll: How to Design High-Performing Holiday Ads
Holiday ads compete for attention in a busy market during a relatively short period of ...
Performance Marketing
Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
Small Business
B2B Marketing Trends Digital Performance Advertising Should Know in 2026
Marketing teams in 2026 are faced with tons of opportunity, navigating a crowded field of ...
Performance Marketing
Unwrap a High ROI: Holiday Creative Strategies That Drive Results
The holiday season is a major investment for advertisers, and for many businesses, it can ...
Performance Marketing
Building Better Financial Services Ads Creative
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
Performance Marketing
How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
Performance Marketing
Three Reasons You Should Refer An Advertiser to Taboola
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Content Marketing
Moving Automotive Marketing Forward: What’s Working in Auto Ads
The automotive industry has gone digital, with 95% of car shoppers these days relying on ...
Small Business
4 Benefits of Referral Programs: How They Connect Brands and New Users
In an era of constant messaging and ads from multiple brands, referral programs are all ...
Performance Marketing
Ideas to Enhance Your Fourth of July Marketing Campaigns
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
E-commerce
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...