Industry Trends
Holiday Shopping Trends 2026: Market Insights from Realize Data
The holiday shopping season may peak in November and December, but marketers need to start ...
Colin Graves
33 articles
Colin Graves is a seasoned writer and editor specializing in marketing and personal finance. He has previously served as an editor with LinkClicky and LarryLudwig.com, with additional experience in the e-commerce space through the popular blog "My Wife Quit Her Job."
Articles by this author
Industry Trends
Digital Advertising Trends 2026: How AI, Privacy, and Personalization Are Reshaping the Industry
Digital advertising has always evolved quickly, but 2026 marks a turning point. Artificial intelligence is ...
Brand Awareness
From Vanity Metrics to Value Metrics: How to Turn Brand Awareness into A Conversion Driver
Brand awareness has always been one of advertising’s primary goals, but while impressions, reach, and ...
Performance Marketing
8 Performance Advertising Platforms for Financial Services
Financial services marketers face tough competition online. It’s expensive to acquire new customers, the industry ...
Performance Marketing
8 Best AI Performance Platforms: The Top Options in 2026
It’s no secret that artificial intelligence (AI) is quickly changing how performance advertising works. What ...
Performance Marketing
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
AI Marketing
Manual vs. Automated Campaign Optimization: Which is Best?
More than ever, performance advertisers are turning to the open web, as rising costs and ...
Performance Marketing
Broad Targeting vs. Retargeting: How to Choose the Right Strategy for Your Campaign Goals
Digital advertisers have more targeting options at their disposal than ever before, but more choice ...
Target Audience
Predictive Targeting vs. Contextual Targeting: Which Is Better?
As privacy regulations become stricter and user-level tracking becomes more limited, advertisers are rethinking how ...
AI Marketing
The Importance of Trust and Human Connection for AI-Driven Performance Campaigns
In performance advertising, generative AI has moved from an experimental tool to a core capability. ...
Performance Marketing
3 Key Areas to Automate for Maximum Campaign Optimization
Modern digital advertising now operates at a speed and scale that manual management simply cannot ...
Reporting & Analytics
12 Best Performance Marketing Attribution Softwares to Use With Realize
More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...