Influencer Marketing
5 Influencer Marketing Trends for 2026: What to know
Over the past ten years, influencer marketing has gone from being an experimental novelty to ...
Holly Landis
37 articles
Holly Landis is a freelance writer and digital marketing consultant, specialising in SEO, copy, and content writing. She partners primarily with finance, technology, and lifestyle brands that want to be more intentional with their digital strategies and grow organically on channels they own. Holly is also a working actor and can usually be found learning lines for her next audition while cuddling with her two rambunctious cats, Muffin and Toast.
Articles by this author
Small Business
5 Small Business Marketing Trends To Be Aware of in 2026
Marketing as a small business in 2026 looks very different to how it used to. ...
Industry Trends
Fashion and Beauty Marketing Trends in 2026
Those in the fashion and beauty marketing world are all too aware of how fast ...
Performance Marketing
Conversion Rates: Tangible Growth Beyond Traffic
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
Performance Marketing
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...
Performance Marketing
8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Small Business
5 B2B Marketing Strategies (And Examples) to Grow Your SMB
Most small to medium-sized businesses (SMBs) think about individual customers when it comes to their ...
E-commerce
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Small Business
Marketing Budgets: A Guide to Spend on Advertising Efficiently
Running a small business means you likely oversee every aspect of the company, even with ...
Performance Marketing
General Data Protection Regulation (GDPR): The Advertiser’s Guide
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Affiliate Marketing
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Small Business
What Is Funnel Analysis? How It Works and How To Do It
Ever wondered exactly how your customers find you and decide that your products or services ...