Stacey Upfalow, Contributor at Taboola
21 articles
When you evaluate programmatic performance in your demand-side platform (DSP), the reporting only reflects the ...
You’re no doubt familiar with this scenario: A potential customer researches a purchase on their ...
Privacy rules, signal loss, and changes in platform tracking have made broad behavioral targeting less ...
Most advertisers think of customer relationship management system (CRM) data as a retention tool, but ...
The manual Facebook ads playbook — building custom audiences, layering interests, splitting budgets across ad ...
Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...
Performance advertisers moving beyond search and social face a real tradeoff when expanding to the ...
Performance advertisers have spent years avoiding TV for a simple reason: it didn’t close the ...
For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...
Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...
At its core, lead generation is the process of using digital marketing strategies and tactics ...
Advertisers, it’s time to gear up and get ready for the winter holidays – your ...