Ad Network
Why Q5 Is a Golden Opportunity for Advertisers on the Open Web
Holiday spending doesn’t stop at Christmas. Q5 (the span of time between December 26 and ...
Ad Network
Ad Network
Seven Best Alternatives to TikTok and Beyond
Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.
Ad Network
Key Metrics for Measuring CTV Campaign Performance: A Guide for D2C Advertisers
Search has click data. Social has conversion pixels. For years, television had neither. Sure, there ...
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Publishers: A Performance Advertiser’s Guide to Open Web Inventory
While scrolling, clicking, and consuming information online, we rarely stop to think about who’s actually ...
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6 Best Practices for Successful CTV Advertising Campaigns
Connected TV (CTV) has spent years being sold as the premium awareness play. Big screen. ...
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Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
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Why Ad Placement Optimization Is the Secret Weapon for Performance Advertisers
For performance-driven marketers, the open web is often seen as the last frontier — a ...
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Premium Inventory: Understanding Highly Desirable Ad Locations and How to Use Them
Premium inventory has long had a place in a marketer’s toolkit, though the locations and ...
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How D2C Brands Can Run CTV as a Successful Performance Channel
The era of cheap Facebook audience acquisition is officially over. CPMs are up, audiences are ...
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What is Supply Path Optimization? Understanding SPO
Ever feel like your ad budget is a traveler trying to get from Point A ...
Ad Network
Meta Advantage+: The Complete Strategy Guide for Performance Advertisers
The manual Facebook ads playbook — building custom audiences, layering interests, splitting budgets across ad ...
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Modern Performance Marketing: How to Scale Smarter Beyond Walled Gardens
Not long ago, performance marketing was simply launching ads, tracking clicks, and manually optimizing bids ...