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Seven Best Alternatives to TikTok and Beyond
Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.
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Key Metrics for Measuring CTV Campaign Performance: A Guide for D2C Advertisers
Search has click data. Social has conversion pixels. For years, television had neither. Sure, there ...
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Publishers: A Performance Advertiser’s Guide to Open Web Inventory
While scrolling, clicking, and consuming information online, we rarely stop to think about who’s actually ...
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6 Best Practices for Successful CTV Advertising Campaigns
Connected TV (CTV) has spent years being sold as the premium awareness play. Big screen. ...
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Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
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Why Ad Placement Optimization Is the Secret Weapon for Performance Advertisers
For performance-driven marketers, the open web is often seen as the last frontier — a ...
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Premium Inventory: Understanding Highly Desirable Ad Locations and How to Use Them
Premium inventory has long had a place in a marketer’s toolkit, though the locations and ...
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How D2C Brands Can Run CTV as a Successful Performance Channel
The era of cheap Facebook audience acquisition is officially over. CPMs are up, audiences are ...
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What is Supply Path Optimization? Understanding SPO
Ever feel like your ad budget is a traveler trying to get from Point A ...
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Meta Advantage+: The Complete Strategy Guide for Performance Advertisers
The manual Facebook ads playbook — building custom audiences, layering interests, splitting budgets across ad ...
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Modern Performance Marketing: How to Scale Smarter Beyond Walled Gardens
Not long ago, performance marketing was simply launching ads, tracking clicks, and manually optimizing bids ...
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How Performance Budgets Are About to Shift to the Open Web
If you look at the current data, you’ll see that it both describes where budgets ...