Brand Awareness
Seven Best Alternatives to TikTok and Beyond
Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.
Reporting & Analytics
Key Metrics for Measuring CTV Campaign Performance: A Guide for D2C Advertisers
Search has click data. Social has conversion pixels. For years, television had neither. Sure, there ...
Industry Trends
Holiday Shopping Trends 2026: Market Insights from Realize Data
The holiday shopping season may peak in November and December, but marketers need to start ...
Target Audience
In-Market Audiences: Why Most Platforms Reach Buyers Too Late
Picture an “in-market for mattresses” audience segment, containing someone who bought a mattress three weeks ...
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Channels
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Brand Awareness
From Vanity Metrics to Value Metrics: How to Turn Brand Awareness into A Conversion Driver
Brand awareness has always been one of advertising’s primary goals, but while impressions, reach, and ...
Performance Marketing
Best Platforms for Display Ads
Since the earliest days of the internet, display advertising has been a constant presence. The ...
Performance Marketing
Repurpose Facebook Ads to Scale Your Performance Without Reinventing the Wheel
Performance marketers often feel trapped in a cycle of creative exhaustion, the sense that scaling ...
Holiday Shopping
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Holiday Shopping
Back-To-School Marketing Trends for Performance Marketers in 2026
As students of all ages head back into the classroom this year, back-to-school marketers can ...
Holiday Shopping
Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Holiday Shopping
Top Products for Q5 Advertising: What’s Connecting With Consumers
You may be thinking that the end of the year means time to slow down ...
Insights
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Industry Trends
Digital Advertising Trends 2026: How AI, Privacy, and Personalization Are Reshaping the Industry
Digital advertising has always evolved quickly, but 2026 marks a turning point. Artificial intelligence is ...
Performance Marketing
Performance Advertising Industry News Updates: June 16, 2026
The advertising landscape moves fast — and for performance marketers, staying on top of platform ...
AI Marketing
The State of Agency: How Autonomous AI Is Rewriting the Rules of Performance Marketing
Performance marketing has crossed a pivotal line. Marketers are no longer just using artificial intelligence ...
Optimization
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Reporting & Analytics
Identity Fragmentation: The Performance Advertiser’s Biggest Challenge in 2026
You’re no doubt familiar with this scenario: A potential customer researches a purchase on their ...
Performance Marketing
Ad Frequency: Optimizing Performance Campaigns Beyond Search and Social
If you’re running performance campaigns these days, you already know that getting in front of ...
Conversion Rate Optimization
Conquering Open Web Ad Waste: How AI-Driven Technology Is Helping Performance Advertisers
The open web is a vast, untamed frontier that can be an enticing expanse for ...
Solutions
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AdTech
Bidstream Data: What You Can (and Can’t) See From Your DSP
When you evaluate programmatic performance in your demand-side platform (DSP), the reporting only reflects the ...
Target Audience
5 Use Cases for Predictive Audiences Targeting for Open Web Performance Campaigns
The third-party cookie era isn’t ending cleanly. Google has confirmed it will not roll out ...
Performance Marketing
Outcome-Based Advertising: From Clicks to Measurable Outcomes
Every quarter, performance marketers wrestle with the same uncomfortable question: How much of last quarter’s ...
Strategy
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Target Audience
How to Target Marketplace Audiences in Open Web Performance Campaigns
On-site ad inventory on Amazon, Walmart, and similar platforms has become crowded and expensive. Every ...
Target Audience
How to Combine First-Party and Marketplace Audiences for Open Web Campaigns
Privacy rules, signal loss, and changes in platform tracking have made broad behavioral targeting less ...
Target Audience
Best Performance Platforms for Pixel Audience Management
Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...
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performance success with Realize.