Identity Resolution
Hashed Emails: How Email-Based Identity Works
Most identifiers have a shelf life: a cookie goes stale (or expires); a device ID ...
Identity Resolution
Identity Resolution
Closed-Loop Measurement: Why Most Platforms Only See Half the Journey
Let’s say you’re advertising flights to Lisbon. Someone sees your ad while reading a travel ...
Identity Resolution
Identity Resolution: How to Solve Fragmented User Identity
A single buyer can look like several different people to an advertising platform. They might ...
Identity Resolution
Deterministic vs. Probabilistic Matching: Which Is Right for You?
Every audience you target depends on a basic assumption: that the identifiers behind the screen ...
Identity Resolution
Identity Graph: Why Two Platforms See the Same Buyer Differently
Imagine that a buyer interacts with two advertising platforms over the course of a week. ...
Identity Resolution
What Advantage Do You Get From Third-Party Audience Segments?
If you’re licensing a third-party audience segment, you’re buying reach into a defined audience, but ...
Identity Resolution
Mail Domain Targeting
Does this scenario sound familiar? Your primary domain is performing well, but you realize that ...
Identity Resolution
First-Party vs. Third-Party Data: What You Own vs. What You Rent
While every marketing team is familiar with the phrase “first-party data,” the term can refer ...
Identity Resolution
In-Market Audiences: Why Most Platforms Reach Buyers Too Late
Picture an “in-market for mattresses” audience segment, containing someone who bought a mattress three weeks ...
Identity Resolution
Bidstream Data: What You Can (and Can’t) See From Your DSP
When you evaluate programmatic performance in your demand-side platform (DSP), the reporting only reflects the ...
Identity Resolution
Identity Fragmentation: The Performance Advertiser’s Biggest Challenge in 2026
You’re no doubt familiar with this scenario: A potential customer researches a purchase on their ...
Identity Resolution
5 Use Cases for Predictive Audiences Targeting for Open Web Performance Campaigns
The third-party cookie era isn’t ending cleanly. Google has confirmed it will not roll out ...