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Realize ID

Turn fragmented signals into a connected view of user behavior

The problem

One Buyer.
Dozens of Touchpoints.
Zero Connection.

Signals that form intent are scattered across sessions and devices

Full journey visibility

The Realize Signals Advantage

The Unified solution

Realize ID · The Backbone of
Predictive Intent.

Connecting media, ad, and buying behaviors into a live profile of high-intent buyers.

  • Search & Mail Domains Active intent signals
  • Context & Device Browser, OS, geo, page context
  • Reader Signals Page views, scroll depth
  • Purchase Data Purchase & checkout signals
  • Lead Data Consumer sign ups
  • Engagement Data Engagement across organic and paid
  • Ad Placement User Behavior Interactions with ads and widgets
From signals to outcomes

How Does Realize ID Work?

Realize ID connects identity and behavioral signals across the digital ecosystem to continuously predict what users will want or do next.

Signals Advertiser input Outcomes The performance engine
Goals, Budget, Creative assets
01 Identity

Privacy-safe identifiers recognizing users across devices & environments.

02 Observed Signals

Billions of signals across all stages of the buyer journey.

03 Predicted Intent

AI learning that predicts unexpressed consumer intent.

Reach users inside the decision window
Win higher share of voice early in the buyer journey
Capture non-obvious buyer intent
Lower CPA
Bid efficiently before auction competition spikes
Eliminate wasted spend on non-converting users
Drive more qualified site traffic
Higher conversion rates
The outcome

Signal-Enriched Intent Models Drive

0

increase in conversion efficiency

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From Fragmented Signals to Unified Intent

The path to purchase rarely happens all in one place. Realize ID connects identifiers and signals across devices and environments, creating a richer profile of user behavior and intent to inform smarter optimization. 

  • Optimize Acquisition Costs

    Secure high-value inventory earlier in the funnel, before bid prices rise.

  • Maximize Share of Voice

    Engage high-intent prospects early, capturing attention ahead of the competition.

  • Uncover Hidden Audiences

    Identify and convert high-potential customers that standard targeting misses.

  • Eliminate Ad Waste

    Suppress low-intent profiles to focus spend on high-converting audiences.

New Inside Realize ID

How to Close the Data Fragmentation Gap on the Open Web

Explore how Realize ID connects identifiers and signals across devices and environments to create a more complete view of user behavior, intent, and the path to conversion. 

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First Party Audience Activation 

Integrate your own customer data into Realize ID and put it to work across your campaign. 

CRM Audience Upload

Upload hashed emails from your CRM or connect audiences through 15+ DMP and CDP integrations, including LiveRamp, Segment, and Tealium.

Custom ID Sync

Sync your own customer identifiers directly with Realize ID, enabling seamless audience matching and creating a connected view of your customer data.

Clean Room

Securely match your customer data with Realize ID in privacy-focused clean room environments, with Snowflake integration now available. 

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The Data Advantage In Action

“Every channel has to prove it drives quality sessions, not just clicks. Realize outperformed other media on time on site and engagement across our Mercedes-Maybach and sales campaigns. That’s why it’s now core to our Mercedes-Benz media strategy.”
Brand & Communication Strategy Mercedes-Benz Taiwan
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+63% Higher Engagement Than Existing Channels
2X Time on site compared to media mix
#1 Cost per session across all media channels
“We partnered with Taboola for its extensive publisher network and robust audience targeting. Leveraging Realize ID, we achieved optimal engagement and conversion rates, making Realize an indispensable part of our media mix. Realize’s ability to align audience insights with ROI optimization has truly enhanced our campaign's success.”
Philips Home Appliances Marketing Team
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25% Higher conversion rate
30% Lower bounce rate
“At Livguard, being a digital-first brand means going beyond just visibility; we also focus on delivering meaningful engagement. With Realize ID, we were able to reach new, high-intent audiences outside traditional platforms.”
Sandhya Biswas Head of Marketing, Livguard India
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+16% Longer session duration than paid search
+29% More actions per session than social traffic

The Realize Targeting Toolkit: Designed to Drive Results

“In Market For” Audiences

Reach users actively researching, comparing, and shopping your category using segment bundles of shopping, search, and behavioral signals indicating intent.

Search Keyword & Mail Domain Targeting

Tap into users’ searches and email brand interactions to identify high-intent audiences and uncover new opportunities to drive performance.

Demographic Targeting

Ensure your ads are reaching your target audience with first-party, declared demographic segments.

Pixel Audiences

Turn site activity into actionable audiences automatically populated by The Taboola Pixel, ready to use for retargeting.

Contextual & Topic Targeting

Place your ads alongside relevant content across 9,000 publishers using 200+ contextual categories to reach high-value audiences at scale.

Predictive Audiences

Use AI-powered modeling to identify and reach new users who share behaviors and characteristics with your highest converting audiences.

Ready to Realize Your Brand’s Potential?

Join thousands of marketers already unlocking performance success with Realize.

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