Performance Marketing
Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
Joshua Kanter
30 articles
Joshua Kanter spent ten years in the advertising world before moving over to e-commerce writing, creating ads for brands like Dunkin’ Donuts, New Balance, Saucony, and Timberland. You’ve probably received an email that was written by him at some point. It probably made you laugh, and maybe even convinced you to buy shoes too. After writing nearly 400 articles for RollingStone, Josh continues to create creative campaigns and product reviews, along with recording music and writing comedy. This is also the only usable photo taken of Josh in the last 20 years. If you still want to know Josh’s full story, you'll just have to buy his upcoming tell-all book, “The First Rule of Write Club” (title still in the works).
Articles by this author
Performance Marketing
Ad Management with AI Agents: How to Scale Without the Grind
Managing modern ad campaigns feels like trying to play a hundred games of chess simultaneously. ...
Performance Marketing
Best Platforms for Display Ads
Since the earliest days of the internet, display advertising has been a constant presence. The ...
Performance Marketing
AI Guardrails in Agentic Advertising: How Agencies Retain Human Control and Mitigate Risk
The world of digital ads has been turned upside down by agentic AI — a ...
AI Marketing
Mastering Ad Headlines on the Open Web: A Performance Advertiser’s Guide to the Agentic Era
You’ve probably spent months fine-tuning your returns inside the walled gardens of search and social. ...
World Cup Ads
How Gambling Brands Can Capture Attention and Drive FTDs
If you watched the Super Bowl — or really, any major sporting event these last ...
Performance Marketing
Vertical Video Ads to Overcome Diminishing Returns for D2C Campaigns
In the high-stakes world of consumer electronics, standing out is no longer a matter of ...
Performance Marketing
Can AI Predict Ad Creative Performance?
Every performance marketer has felt the sting of the budget burn — when you spend ...
Performance Marketing
What Is an Advertiser? Turning Digital Discovery Into Dollars
In the digital world, we’re always being sold something, but who exactly is it that’s ...
Performance Marketing
Contextual Targeting vs. Behavioral Targeting: Which to Choose for Your Campaigns?
The world of performance marketing is constantly shifting, and reaching the right person at the ...
A/B Tests
3 Key Elements to A/B Test for Maximum Conversion Uplift
When you’re running a digital advertising campaign, there’s a ton of choices to make — ...
Creative
Static Images vs. Motion Ads: Strengths, Weaknesses, and How To Know What to Go With
It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...