Identity Resolution
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Identity Resolution
Identity Resolution
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Identity Resolution
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
Identity Resolution
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Identity Resolution
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
Identity Resolution
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Identity Resolution
The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships
The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...