Identity Resolution
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Identity Resolution
Identity Resolution
First-Party Data: Benefits, Challenges and Best Uses
In the past few years, first-party data has become popular with companies across industries, largely ...
Identity Resolution
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Identity Resolution
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Identity Resolution
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Identity Resolution
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
Identity Resolution
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Identity Resolution
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
Identity Resolution
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Identity Resolution
In the Future of Digital Advertising, Context Is King
Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...
Identity Resolution
The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships
The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...