Performance Marketing
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Editorial Team
17 articlesArticles by this author
Performance Marketing
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Performance Marketing
Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...
SEO
How to Combine SEO and Conversion Rate Optimization for E-commerce Sites
Search engine optimization (SEO) and conversion rate optimization (CRO) may seem like two entirely distinct strategies. While ...
E-commerce
eCommerce Marketing: Benefits, Strategies and Examples
Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...
E-commerce
Proven Strategies for Boosting Your eCommerce ROI
No matter the nature of your business or brand, it’s a safe bet that you ...
E-commerce
Maximize Your Holiday Sales with Taboola’s Data-Driven Strategies
Jingle bells, holiday sales, and…data analysis? You bet! For businesses, the holiday season isn’t just ...
Performance Marketing
E-commerce CRO: 13 Conversion Rate Optimization Techniques for Online Stores
No matter how many strategies you use for driving e-commerce sales, it’s important not to ...
Content Marketing
In the Future of Digital Advertising, Context Is King
Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...
Brand Awareness
How to Know Which Advertising Channels are the Best for Your Brand
You’re confident with what your business is offering, and you’ve nailed your brand identity. Now, ...
E-commerce
18 Best eCommerce Strategies to Grow Your Traffic
As of 2023, there are more than 2.6 billion online buyers worldwide, and close to ...
Brand Awareness
Consumers Trust News: Enhance Brand Safety with Taboola High Impact Controls
We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies ...