Turn Your First-Party Data into Conversions with Realize Predictive Audiences
Learn how Realize Predictive Audiences helps advertisers turn first-party data into high-converting users and improve ...
Katherine Pickles
6 articles
Senior Product Marketing Manager - Katherine is a PMM based in London specializing in optimization solutions, bidding strategies and advanced tracking techniques in order to drive success for Taboola’s advertisers. She is a seasoned Taboolar, leveraging her experience as an Enterprise Account Manager into her role in Product Marketing.
Articles by this author
Performance Marketing
Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
Performance Marketing
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
Performance Marketing
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...