Conversion Rate Optimization
How to Optimize Cyber Monday Ad Performance With Realize
Cyber Monday is one of the biggest shopping days of the year, which makes it ...
Katherine Pickles
7 articles
Senior Product Marketing Manager - Katherine is a PMM based in London specializing in optimization solutions, bidding strategies and advanced tracking techniques in order to drive success for Taboola’s advertisers. She is a seasoned Taboolar, leveraging her experience as an Enterprise Account Manager into her role in Product Marketing.
Articles by this author
Turn Your First-Party Data into Conversions with Realize Predictive Audiences
Learn how Realize Predictive Audiences helps advertisers turn first-party data into high-converting users and improve ...
Performance Marketing
4 Ways Realize Will Reduce Ad Waste and Maximize ROAS
Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...
Performance Marketing
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
Performance Marketing
Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
Performance Marketing
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
Performance Marketing
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...