Content Marketing
Ad Copy: Writing Effective Messages That Sell
Businesses are in a constant race to compete for consumers’ short attention spans today. One ...
Deborah Kearns
7 articles
Deborah Kearns is an award-winning personal finance editor and writer with more than 20 years of diverse experience in journalism and communications. She has spent more than 15 years covering real estate and mortgages, and has been interviewed as a housing expert by Yahoo Finance, Cheddar News and CBS-New York, as well as countless online, print and radio news outlets. Deborah is passionate about helping consumers understand the ins and outs of homeownership and how to make smart, informed financial decisions. Her work has appeared in some of the nation’s premier news outlets, including The New York Times, USA Today, The Associated Press, Forbes Advisor, Yahoo Finance, CNBC, MarketWatch, Money, NerdWallet and Bankrate.
Articles by this author
Content Marketing
Content Management System (CMS): How It Works, Types, Best Practices
No matter what type of business you operate, having a well-organized website with clear, intuitive ...
Performance Marketing
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Performance Marketing
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Native Advertising
Native Advertising vs Content Marketing: Key Differences
Online attention spans are notoriously short, so getting your message seen and heard through the ...
Performance Marketing
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
Native Advertising
Native Advertising Best Practices
Subtlety is the name of the game with native advertising, as it gets your brand ...