Performance Marketing
Benchmarking: Your Secret Weapon for Marketing Growth
To run a successful marketing campaign, you need to understand where you’re starting. As the ...
Dawn Allcot
14 articles
Dawn Allcot is a full-time freelance writer and content marketing specialist with expertise in finance, e-commerce, technology and real estate. Her lengthy list of publishing credits includes GOBankingRates, Time Stamped, Bankrate, Chase Bank, The Street, Sports Illustrated and many others. Her money-saving tips and other financial insights regularly appear on MSN, Yahoo! Finance, Nasdaq.com. and others. She is the founder and owner of GeekTravelGuide.net, a travel, technology and entertainment website. She lives on Long Island, NY, with her husband and their two teenagers.
Articles by this author
Performance Marketing
Contextual Advertising: Ad Placements That Make Sense, No Cookies Required
As stricter internet regulations require a shift away from cookies to track user behavior online, ...
Target Audience
Ad Personalization: Relevancy Without Overreach
With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...
E-commerce
Abandoned Carts: Why They Happen and How to Prevent It
Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...
Performance Marketing
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Performance Marketing
Eight Best Performance Marketing Channels
Performance marketing seeks to reach audiences in the action segments of the sales funnel: consideration ...
Performance Marketing
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Performance Marketing
Best Marketing Campaign Management Software Options
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Performance Marketing
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Performance Marketing
How To Scale Your Performance Marketing: 7 Strategies for Success
Move over, full-funnel marketing: As performance marketing shows its value in yielding fast, efficient, and ...
Content Marketing
How to Develop a Content Marketing Strategy That Works
Executed properly, a content marketing campaign can open a lot of doors for your overall ...
Social Media
6 Ways to Use TikTok for Your Business
When two China-based apps launched last decade, no one expected their merger would create a ...