Affiliate Marketing
20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...
Marketingkanal
Performance Marketing
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Performance Marketing
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
Performance Marketing
Ad Revenue: What It Is, How To Calculate It
What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...
Performance Marketing
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
E-commerce
14 Essential Back-to-School Marketing Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
SEO
Essential SEO Best Practices for Online Success
We hear the same story every year — SEO is dead. But that couldn’t be ...
Content Marketing
How To Find Copyright-Free Images on Stock Photo Sites
While nailing your copy is crucial in digital ads and across all branded content, visual ...
Influencer Marketing
Partner Marketing: Everything You Need To Know
Partner marketing — also called partnership marketing or co-marketing — is a collaboration with a ...
Affiliate Marketing
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Small Business
B2B Social Media Trends: What’s Driving Engagement Now
For years, B2B (business-to-business) social media followed a fairly predictable playbook: corporate product announcements, stock-photo-heavy ...
Influencer Marketing
Celebrity Endorsement Fails: Campaigns That Backfired
Celebrity endorsements have long been a staple of the marketing industry. From the 1700s, when ...