Behavioral targeting in marketing and advertising has been hit by some big changes in the ...
If you’re licensing a third-party audience segment, you’re buying reach into a defined audience, but ...
Does this scenario sound familiar? Your primary domain is performing well, but you realize that ...
While every marketing team is familiar with the phrase “first-party data,” the term can refer ...
Picture an “in-market for mattresses” audience segment, containing someone who bought a mattress three weeks ...
The third-party cookie era isn’t ending cleanly. Google has confirmed it will not roll out ...
On-site ad inventory on Amazon, Walmart, and similar platforms has become crowded and expensive. Every ...
Privacy rules, signal loss, and changes in platform tracking have made broad behavioral targeting less ...
Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...
The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...
Paid advertising was previously a clean exchange, where you paid for intent and gained a ...
Reaching the right person matters more than reaching more people. That’s always been true in ...