Qualified Leads: Definition, Frameworks, Optimization Process
While some leads turn out to be your ideal customer, not every lead is right ...
Alexandra Frost
8 articles
Alexandra Frost is a Cincinnati-based freelance journalist and content marketing writer, focusing on health and wellness, parenting, education, and lifestyle. She has been published in the Atlantic, Glamour, Today’s Parent, Reader’s Digest, Parents, Women’s Health, and Business Insider. She spends her “free” time with her five kids under age 8, and testing lots of products. To read more of her work or to connect, check out her website.
Articles by this author
Performance Marketing
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Conversion Rate Optimization
Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
Performance Marketing
Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Performance Marketing
Lead Generation vs. Prospecting: Key Differences
You need clients and customers that convert, and you can go to them, or attract ...
Small Business
SMB Marketing: Technology, Channels and Strategy
Small business owners have plenty on their minds, from HR to daily operations, slow season ...
Performance Marketing
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
Affiliate Marketing
20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...