Embedded Publisher Integrations
Direct integrations across 11,000+ premium publishers create unique visibility into audience engagement and intent.
Audience Intelligence Built for the Open Web
Proprietary Audience Signals
Leverages unique first-party insights across premium publisher environments to identify users most likely to engage and convert.
Real-Time Intelligence
Continuously analyzes audience behavior and engagement patterns to refine targeting and improve outcomes over time.
First Party Audience Activation
Audience Activation via DMPs and CDPs
Activate audiences using your own customer data to reach or exclude audiences who have already engaged with your brand. Realize supports 15+ DMP and CDP integrations including Liveramp, Segment, and Tealium.
CRM Audience Upload
Activate your CRM data in the form of hashed emails to match users across the Taboola Network and re-engage audiences. Note, you can build lookalike audiences from your CRM data when targeting the US.
Pixel Audiences
After implementing the Taboola Pixel across your site, audiences will automatically populate based on site engagement, ready for you to execute across your retargeting strategies.
Predictive Audiences
Use AI-powered modeling to identify and reach new users who share behaviors and characteristics with your highest converting audiences.
Targeting Solutions Designed to Drive Results
High Intent Audiences
Reach ‘in market’ users who are actively researching, comparing, and shopping your category using segment bundles of different shopping, search, and behavioral signals. Realize helps improve targeting precision and drive stronger conversion outcomes from high-intent audiences.
Search Keyword & Mail Domain Targeting
Reach users who have searched for specific keywords, or received emails from specific email domains. A unique way to reach high-intent audiences, competitor conquesting, and drive stronger campaign outcomes.
Demographic Targeting
Ensure your ads are reaching your target audience with first-party, declared demographic segments.
Contextual & Topic Targeting
Contextual Targeting places your ads alongside relevant content across trusted publisher environments. With access to 200+ contextual categories across 9,000 publisher partners, you can reach high-value audiences at scale without relying on cookies or identifiers.
Broad Targeting
Expand your reach across a diverse mix of audiences while maintaining relevance to user interests and campaign goals. By balancing scale with precision, Broad Targeting helps uncover new high-performing audiences and drive stronger results.
Ready to Realize Your Brand’s Potential?
Join thousands of marketers already unlocking
performance success with Realize.