Performance Marketing
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Channels
Performance Marketing
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...
Performance Marketing
Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Paid Advertisement
Yahoo Ads: A Guide with Proven Tactics for Success
Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...
Performance Marketing
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
Display Ads
5 Best Display Ad Networks
If you’re an advertiser looking to maximize the ROI of your ad campaigns, it’s more ...
Affiliate Marketing
20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...
Performance Marketing
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Performance Marketing
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
Performance Marketing
Ad Revenue: What It Is, How To Calculate It
What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...
Performance Marketing
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
E-commerce
14 Essential Back-to-School Marketing Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...