AI Campaign Optimization
Four Types of Bidding Strategies for the Open Web
Performance advertising on the open web has changed more in the last five years than ...
AI Campaign Optimization
AI Campaign Optimization
AI Campaign Optimization: How to Scale Performance on the Open Web
You’ve maxed out your search budget. You’ve squeezed every dollar out of social. And yet, ...
AI Campaign Optimization
Automated Bidding: Using AI-Powered Bidding on the Open Web
Search and social have long been the go-to channels for performance advertising, but that comfort ...
AI Campaign Optimization
App Promotion: Scaling on the Open Web with AI
An average of 3,205 apps are released on Apple’s App Store daily. As the competition ...
AI Campaign Optimization
Broad Targeting: Scaling on the Open Web With AI
Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...
AI Campaign Optimization
AI Governance in Marketing: Real-Time Decision Logging Explained
There’s never a dull moment for those working in marketing, and figuring out how to ...
AI Campaign Optimization
How to Optimize Sports Betting Ad Spend: Realize Expert Recommendations
The only metric that matters in the sports betting marketing world is performance. But, as ...
AI Campaign Optimization
3 Strategies to Navigate Finance and Crypto Ad Policies (and Bypass CRT Rejections)
Running finance and cryptocurrency campaigns can be one of the most lucrative opportunities in performance ...
AI Campaign Optimization
How to Choose the Right Bidding Strategy for Your Campaign Goal
In the fast-paced world of digital advertising, the difference between a campaign that merely “spends” ...
AI Campaign Optimization
How Gambling Brands Can Capture Attention and Drive FTDs
If you watched the Super Bowl — or really, any major sporting event these last ...
AI Campaign Optimization
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
AI Campaign Optimization
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...