Social Media
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Strategy
Performance Marketing
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Content Marketing
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
Performance Marketing
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
Performance Marketing
What Is Audience Segmentation, and How Does It Work?
The way you reach your audience can be as important as the why behind your ...
Conversion Rate Optimization
12 Effective Mortgage Lead Generation Tactics & Ideas for Brokers
Mortgage professionals or ‘loan officers’ must do mortgage lead generation, which is of course, generating ...
Small Business
How to Generate Leads: 11 Essential Strategies for Every Business
Leads are oxygen to businesses. No leads, no chance for survival. But by relentlessly pursuing ...
Performance Marketing
We’re More than Doubling Lead Quality for our Real Estate Customers
When it comes to online real estate, it’s hard to generate quality leads. Not all ...