Social Media
Walled Gardens: Pros, Cons, Alternatives
The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...
Lisa Ferber
10 articlesArticles by this author
Performance Marketing
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Performance Marketing
Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
Performance Marketing
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
Performance Marketing
AdTech: Types, Benefits, Challenges
As technology keeps growing and giving advertisers new opportunities, it’s likely you’ve heard the term ...
Affiliate Marketing
Cost Per Acquisition: What It Is, How It Works, Benefits
Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...
Content Marketing
Content Marketing Funnel: A Complete Guide to Unlock Growth from Content
While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...
Content Marketing
The 15 Best Content Marketing Tools in 2025
Today’s consumers are pretty darn savvy, and the most effective advertising to pique their interest ...
Performance Marketing
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Video Marketing
Programmatic Video Advertising: Automating Ad Placement for Better Reach
Programmatic video advertising is on the rise and shows no signs of slowing down. The ...