Social Media
Walled Gardens: Pros, Cons, Alternatives
The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...
Lisa Ferber
9 articlesArticles by this author
Performance Marketing
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Performance Marketing
Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
Performance Marketing
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
Performance Marketing
AdTech: Types, Benefits, Challenges
As technology keeps growing and giving advertisers new opportunities, it’s likely you’ve heard the term ...
Affiliate Marketing
Cost Per Acquisition: What It Is, How It Works, Benefits
Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...
Content Marketing
Content Marketing Funnel: A Complete Guide to Unlock Growth from Content
While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...
Performance Marketing
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Video Marketing
Programmatic Video Advertising: Automating Ad Placement for Better Reach
Programmatic video advertising is on the rise and shows no signs of slowing down. The ...