Performance Marketing
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...
Reporting & Analytics
Content Marketing
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Performance Marketing
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Performance Marketing
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
Reporting & Analytics
Data Visualization: Turning Data Into Marketing Insights
Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...
Performance Marketing
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Performance Marketing
Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...
Reporting & Analytics
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Reporting & Analytics
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
Brand Awareness
How to Measure Brand Awareness: KPIs, Metrics and Strategies
Brand awareness refers to people’s ability to recall and recognize your business. It’s the very ...