Performance Marketing
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...
Miranda Marquit
8 articles
Miranda Marquit has been covering personal finance, investing and business topics for almost 15 years. She has contributed to numerous outlets, including NPR, Marketwatch, U.S. News & World Report and HuffPost. Miranda is completing her MBA and lives in Idaho, where she enjoys spending time with her son playing board games, travel and the outdoors.
Articles by this author
Brand Awareness
Branded Content Examples: Effective Campaigns that Engage Audiences
One way to raise brand awareness and create interest in your products and services is ...
Performance Marketing
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Landing Pages
Best Practices for Landing Page Optimization (Tactics and Benchmarks)
When running ads, you likely hope to generate leads. That means you need to create ...
E-commerce
eCommerce Optimization: How to Make the Best of Your Online Store
Engaging in e-commerce or selling online offers you a chance to get a slice of ...
Content Marketing
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
Landing Pages
Lead Generation Landing Pages: High-Converting Examples and Tips
Adding lead generation strategies to your marketing toolbox is one of the best ways to ...