Ad Creative
Celebrity Endorsement Fails: Campaigns That Backfired
Celebrity endorsements have long been a staple of the marketing industry. From the 1700s, when ...
Ad Creative
Ad Creative
Video Content Marketing: An Essential Guide
According to a 2023 study from Wyzowl, a video production agency, 91% of businesses surveyed ...
Ad Creative
Native Video Advertising: All You Need to Know
What Is Native Video Advertising? Native video advertising is a form of paid media where ...
Ad Creative
Branded Content Examples: Effective Campaigns that Engage Audiences
One way to raise brand awareness and create interest in your products and services is ...
Ad Creative
Best Practices for Landing Page Optimization (Tactics and Benchmarks)
When running ads, you likely hope to generate leads. That means you need to create ...
Ad Creative
How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs
Every advertising campaign is different, but they all begin the same way: with an in-depth ...
Ad Creative
Vertical-Specific Holiday Creative Ad Strategies
The holiday season is a time of magic and mayhem, joy and consumerism. It’s also ...
Ad Creative
How to Create Tech Ads That Build Trust With Taboola’s Playbook
Technology is one of the fastest-changing and most competitive industries in the world. Every day, tech advertisers ...
Ad Creative
How to Level Up Your Creative Strategy for Gaming Ad Campaigns
The global gaming market is booming and expected to generate over $211 billion in revenue by 2025. ...
Ad Creative
Build Tasty Food & Beverage Campaigns: Insights from Taboola’s Creative Shop
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Ad Creative
How to Repurpose Your Social Ads as Native Ads: A Practical Guide
If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...
Ad Creative
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...