Performance Marketing
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Holly Hawthorn
42 articles
Holly Hawthorn is a freelance writer and digital marketing consultant, specialising in SEO, copy, and content writing. She partners primarily with finance, technology, and lifestyle brands that want to be more intentional with their digital strategies and grow organically on channels they own. Holly is also a working actor and can usually be found learning lines for her next audition while cuddling with her two rambunctious cats, Muffin and Toast.
Articles by this author
Conversion Rate Optimization
Boost Your Lead Generation with Realize to Overcome Low Contact Form Conversions
Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...
E-commerce
From Frustration to Success: Recover Abandoned Carts with Realize Retargeting Solutions
For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...
Influencer Marketing
5 Influencer Marketing Trends for 2026: What to know
Over the past ten years, influencer marketing has gone from being an experimental novelty to ...
Small Business
5 Small Business Marketing Trends To Be Aware of in 2026
Marketing as a small business in 2026 looks very different to how it used to. ...
Industry Trends
Fashion and Beauty Marketing Trends in 2026
Those in the fashion and beauty marketing world are all too aware of how fast ...
Performance Marketing
Conversion Rates: Tangible Growth Beyond Traffic
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
Performance Marketing
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...
Performance Marketing
8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Small Business
5 B2B Marketing Strategies (And Examples) to Grow Your SMB
Most small to medium-sized businesses (SMBs) think about individual customers when it comes to their ...
E-commerce
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Small Business
Marketing Budgets: A Guide to Spend on Advertising Efficiently
Running a small business means you likely oversee every aspect of the company, even with ...