AI Campaign Optimization
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Holly Hawthorn
44 articles
Holly Hawthorn is a freelance writer and digital marketing consultant, specialising in SEO, copy, and content writing. She partners primarily with finance, technology, and lifestyle brands that want to be more intentional with their digital strategies and grow organically on channels they own. Holly is also a working actor and can usually be found learning lines for her next audition while cuddling with her two rambunctious cats, Muffin and Toast.
Articles by this author
AI Campaign Optimization
Marketing Budgets: A Guide to Spend on Advertising Efficiently
Running a small business means you likely oversee every aspect of the company, even with ...
Campaign Management
General Data Protection Regulation (GDPR): The Advertiser’s Guide
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Ad Network
Essential SEO Best Practices for Online Success
We hear the same story every year — SEO is dead. But that couldn’t be ...
Ad Network
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Campaign Management
What Is Funnel Analysis? How It Works and How To Do It
Ever wondered exactly how your customers find you and decide that your products or services ...
Ad Network
Instagram Marketing: How to Use It for Your Small Business
Long gone are the days where Instagram was simply a place to share photos with ...
AI Campaign Optimization
A/B Testing: Definition, Importance, Process and Examples
Like any good creative output, the first version of your landing page will always have ...