AI Marketing
5 Winning Elements of High-CTR AI Ads: What’s Working
The past few years have been a living experiment on broadly adopting a new technology ...
Christine Cignoli
79 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
AI Marketing
AI vs Human Generated Performance Creatives: Synergy, Not Rivalry
Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...
Performance Marketing
5 Ways Realize Will Scale Performance on the Open Web in 2026
It’s another new year, with lots of new opportunities in the world of digital advertising. ...
E-commerce
Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
Creative
5 Must-Use Creative Ad Formats for Total Performance
As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...
Holiday Shopping
Why Q5 Is a Golden Opportunity for Advertisers on the Open Web
After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...
Performance Marketing
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...
Holiday Shopping
Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Holiday Shopping
Beyond the Banner: 7 Creative Ad Strategies for Q4 Success
Q4 can easily become a frenzy for marketers and advertisers trying to tap into holiday ...
Performance Marketing
Stop the Scroll: How to Design High-Performing Holiday Ads
Holiday ads compete for attention in a busy market during a relatively short period of ...
Performance Marketing
Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
AI Marketing
AI-Powered Holiday Ads: Tips for Writing Effective Prompts
Busy marketers can get a lot of benefit from using AI to help create ads, ...