Performance Marketing
Marketing Funnel: From Awareness to Purchase and Beyond
The marketing funnel, a product of an analog era, still holds a place for digital ...
Christine Cignoli
69 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
Landing Pages
Above The Fold (ATF): A Quick Guide
A lot has changed since the days of print newspapers delivered by horse-drawn carriages, but ...
Performance Marketing
Best Creative Practices for Performance Marketers in 2026
If you’re a performance advertiser in 2026, chances are high you’re using data and audience ...
Performance Marketing
Best Lead Generation Tools for Performance Advertisers
Lead generation technology keeps evolving, especially as performance marketing expands the methods and channels available ...
Landing Pages
Landing Pages: How They Work, Benefits, Best Practices
Landing pages are a key part of marketing strategy for most businesses. That’s because they ...
Reporting & Analytics
Real-Time Marketing Analytics: Why They Matter
As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...
Performance Marketing
Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Performance Marketing
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
Affiliate Marketing
Affiliate Marketing: What It Is, How to Get Started
What is Affiliate Marketing? Affiliate marketing is a strategy in which a publisher or online ...
Small Business
B2B Marketing: Channels, Solutions, Best Practices
What Is B2B Marketing? Business-to-business (B2B) marketing is the practice of marketing products or services ...
Performance Marketing
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Performance Marketing
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...