Affiliate Marketing
Affiliate Marketing: What It Is, How to Get Started
What is Affiliate Marketing? Affiliate marketing is a strategy in which a publisher or online ...
Christine Cignoli
81 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
Small Business
B2B Marketing: Channels, Solutions, Best Practices
What Is B2B Marketing? Business-to-business (B2B) marketing is the practice of marketing products or services ...
Performance Marketing
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Performance Marketing
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
Performance Marketing
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
Content Marketing
7 Best Content Distribution Platforms to Grow Your Reach
In 2026, creating captivating content is still vital, but it’s all for nothing if your ...
Performance Marketing
LinkedIn Ads: All You Need To Know
LinkedIn is a hugely popular social networking site geared toward professionals. Founded in 2003, the ...
Content Marketing
8 Effective Content Marketing Examples You Need to Try
Content marketing has become more complex as channels and formats have proliferated, particularly for B2B ...
Content Marketing
Paid Content Distribution: How Does it Actually Work?
The most popular channels are social media advertising, SEO, or pay-per-click advertising, digital display ads, ...