Christine Cignoli

79 articles

Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.

Articles by this author

Performance Marketing

Paid vs. Earned Media: Balancing a Comprehensive Media Strategy

Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...

8 min read Feb 02 2025

Performance Marketing

Customer Acquisition Cost (CAC): How to Calculate and Optimize It

What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...

9 min read Jan 30 2025

Performance Marketing

Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics

Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.

10 min read Jan 27 2025

Content Marketing

7 Best Content Distribution Platforms to Grow Your Reach

In 2026, creating captivating content is still vital, but it’s all for nothing if your ...

11 min read Jan 23 2025

Performance Marketing

LinkedIn Ads: All You Need To Know

LinkedIn is a hugely popular social networking site geared toward professionals. Founded in 2003, the ...

12 min read Jan 24 2024

Content Marketing

8 Effective Content Marketing Examples You Need to Try

Content marketing has become more complex as channels and formats have proliferated, particularly for B2B ...

10 min read Jun 18 2020

Content Marketing

Paid Content Distribution: How Does it Actually Work?

The most popular channels are social media advertising, SEO, or pay-per-click advertising, digital display ads, ...

8 min read Apr 12 2017