Industry Trends
Six E-commerce Marketing Trends in 2026
When you work in e-commerce marketing, you have to be ready to constantly embrace new ...
Christine Cignoli
69 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
Industry Trends
Automotive Marketing Trends 2026: Global Shifts Marketers Should Know Of
Most shoppers aren’t entering car dealerships blind — today’s consumers are likely to have already ...
Industry Trends
Marketing Technology Trends for Advertisers to Know 2026
In 2026, the practice of marketing — automated, personalized, and fast-moving — can only happen ...
Performance Marketing
Best Ad Creatives in Health: What Works for Conversions
Health advertising spans a wide range of companies, including consumer health businesses, wellness apps, pharmaceutical ...
Performance Marketing
10 Creative Advertising Ideas for Home Services
The business of home services is a fast-paced and competitive one. Within each area of ...
Performance Marketing
3 Strategies for Successful Financial Services Campaigns
Financial services companies span a wide range of specialties, from banking and credit cards to ...
E-commerce
Best Ad Creative Strategies for eComm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Performance Marketing
Best Car Advertisement of All Time: See Why
Since cars became a ubiquitous part of daily life, advertising them has been a big-money ...
Email Marketing
Email Marketing: What It Is, How It Works, Challenges
Email marketing has been a mainstay of marketing programs since email itself became commonplace. It’s ...
Performance Marketing
First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
Performance Marketing
First-Party Data: Benefits, Challenges and Best Uses
In the past few years, first-party data has become popular with companies across industries, largely ...
Performance Marketing
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...