AI Marketing
Best Meta Advantage+ Alternatives for Performance Advertisers
Things are changing fast in the performance marketing universe, with a long-time leader — Meta ...
Christine Cignoli
81 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
Performance Marketing
How to Set Up Your Performance Campaigns in 7 Steps
The walled gardens of search and social advertising channels have served an important purpose for ...
A/B Tests
Three Key Variables to Test in Ad Headlines for Enhanced Performance
Advertising on the open web requires precise copy and eye-catching creative to get the attention ...
Budgeting & ROI
The ROI Case for Agentic AI: What the Performance Numbers Actually Say
As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...
Performance Marketing
How to Choose the Right Bidding Strategy for Your Campaign Goal
In the fast-paced world of digital advertising, the difference between a campaign that merely “spends” ...
Reporting & Analytics
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
Reporting & Analytics
Codeless Conversion Tracking: Accelerating AI-Driven Performance on the Open Web
Performance advertisers scaling their campaigns beyond search and social have to make the most of ...
Target Audience
Building High-Intent Ad Creatives for Home Services
The digital world we all live in is a busy one: consumers bounce quickly among ...
Reporting & Analytics
Solving Attribution Gaps With S2S Tracking in Finance Lead Gen
As finance marketers become more tech-savvy and data-driven, they’re discovering some useful strategies to help ...
Performance Marketing
Best Performance Advertising Platforms for Campaign Set Up in 2026
For performance marketers, the campaign platform you choose will likely be a tool you consult ...
Performance Marketing
Best Performance Platforms for Campaign Reporting in 2026
Reporting on campaign performance is one of the most important jobs a marketer does. It ...
Target Audience
Mail Domain Targeting vs. CRM Lookalike Audiences
Both mail domain targeting and CRM lookalike audiences can be useful for performance marketers looking ...