Performance Marketing
Best Platforms for Display Ads
Since the earliest days of the internet, display advertising has been a constant presence. The ...
Solutions
Performance Marketing
Interest-Based Targeting: How To Drive Engagement on the Open Web
The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...
Performance Marketing
Campaign Troubleshooting: A 10-Step Framework for Open Web Performance Campaigns
When an open web campaign stalls or underdelivers, determining the root cause can be the ...
Performance Marketing
Why Ad Placement Optimization Is the Secret Weapon for Performance Advertisers
For performance-driven marketers, the open web is often seen as the last frontier — a ...
Performance Marketing
Performance Advertising Industry News Updates: June 16, 2026
The advertising landscape moves fast — and for performance marketers, staying on top of platform ...
Performance Marketing
Premium Inventory: Understanding Highly Desirable Ad Locations and How to Use Them
Premium inventory has long had a place in a marketer’s toolkit, though the locations and ...
Budgeting & ROI
The AI ROI Crisis: Why Zero-Click Search Is Pushing Advertisers to the Open Web
Paid advertising was previously a clean exchange, where you paid for intent and gained a ...
Performance Marketing
How D2C Brands Can Run CTV as a Successful Performance Channel
The era of cheap Facebook audience acquisition is officially over. CPMs are up, audiences are ...
Performance Marketing
What is Supply Path Optimization? Understanding SPO
Ever feel like your ad budget is a traveler trying to get from Point A ...
Performance Marketing
8 Performance Advertising Platforms for Financial Services
Financial services marketers face tough competition online. It’s expensive to acquire new customers, the industry ...
Creative
3 Ways to Master Creative Variation at Scale Using Realize
Your competitors aren’t uploading ad creatives one by one. They’re deploying hundreds of variations across ...
Performance Marketing
Escaping the Black Box: How to Regain Control of Your AI Campaigns
AI has transformed campaign management, but speed and scale come with a catch. Hand the ...