Performance Marketing
What is Supply Path Optimization? Understanding SPO
Ever feel like your ad budget is a traveler trying to get from Point A ...
ilana.d
209 articlesArticles by this author
Performance Marketing
8 Performance Advertising Platforms for Financial Services
Financial services marketers face tough competition online. It’s expensive to acquire new customers, the industry ...
Creative
3 Ways to Master Creative Variation at Scale Using Realize
Your competitors aren’t uploading ad creatives one by one. They’re deploying hundreds of variations across ...
Performance Marketing
Escaping the Black Box: How to Regain Control of Your AI Campaigns
AI has transformed campaign management, but speed and scale come with a catch. Hand the ...
Performance Marketing
7 Campaign Scheduling Best Practices for Performance Advertisers
When it comes to digital advertising, timing is crucial to your results. Showing ads to ...
Performance Marketing
AI Guardrails in Agentic Advertising: How Agencies Retain Human Control and Mitigate Risk
The world of digital ads has been turned upside down by agentic AI — a ...
Performance Marketing
The 7 Audience Targeting Platforms Every Performance Advertiser Should Know Of
Reaching the right person matters more than reaching more people. That’s always been true in ...
Conversion Rate Optimization
4 Essential Steps to Ensuring Ad Compliance and Reducing Creative Rejections
Ad rejection is a direct drag on ROI, scale, and momentum. Every time a platform ...
Performance Marketing
Meta Advantage+: The Complete Strategy Guide for Performance Advertisers
The manual Facebook ads playbook — building custom audiences, layering interests, splitting budgets across ad ...
Performance Marketing
How Adaptive Learning Algorithms Improves Ad Performance
If you’re still reviewing your ad campaigns once a week, or even at the end ...
Performance Marketing
Broad Targeting: Scaling on the Open Web With AI
Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...
Performance Marketing
Modern Performance Marketing: How to Scale Smarter Beyond Walled Gardens
Not long ago, performance marketing was simply launching ads, tracking clicks, and manually optimizing bids ...