Ad Network
How Performance Budgets Are About to Shift to the Open Web
If you look at the current data, you’ll see that it both describes where budgets ...
ilana.d
200 articlesArticles by this author
Agentic Advertising
Working Smarter, Not Harder: How Ad Managers Can Reclaim Strategic Focus
As seasoned performance marketers know, the day-to-day is a relentless cycle of pressure, fluctuating metrics, ...
Agentic Advertising
Agentic AI in Marketing: 3rd Generation of Marketing Automation
Modern digital marketers are trapped. Despite a decade of digital transformation — and the acquisition ...
Identity Resolution
10 Best Practices for Effective Mail Domain Targeting
Mail domain targeting can be an effective, consistent part of modern performance marketing or advertising ...
Ad Network
Best Meta Advantage+ Alternatives for Performance Advertisers
Things are changing fast in the performance marketing universe, with a long-time leader — Meta ...
Campaign Management
How to Set Up Your Performance Campaigns in 7 Steps
The walled gardens of search and social advertising channels have served an important purpose for ...
Ad Creative
Three Key Variables to Test in Ad Headlines for Enhanced Performance
Advertising on the open web requires precise copy and eye-catching creative to get the attention ...
Ad Network
Attribution Bias Exposed: Are Google and Meta Favoring Their Ads Over Your ROAS?
You open your marketing dashboard expecting strong results. Meta claims 50 conversions. Google takes credit ...
Agentic Advertising
The ROI Case for Agentic AI: What the Performance Numbers Actually Say
As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...
Agentic Advertising
Black Box AI in Advertising: Risks, Walled Gardens, and Open Web Solutions
You hand a platform your budget, creative assets, and conversion goals. A few days later, ...
Ad Network
PMax: Google’s Performance Max Campaigns Explained
For most of digital advertising’s history, running campaigns meant making dozens of decisions every day. ...
Ad Network
Google PMax Alternatives: 5 Best Options to Scale on the Open Web in 2026
Google Performance Max (or Google PMax) promised to handle everything: budget allocation, placements, bidding, and ...