Performance Marketing
Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
ilana.d
209 articlesArticles by this author
Performance Marketing
Ad Management with AI Agents: How to Scale Without the Grind
Managing modern ad campaigns feels like trying to play a hundred games of chess simultaneously. ...
Performance Marketing
Campaign Reporting Best Practices for Performance Advertisers
Most marketers have dashboards full of data, yet still struggle to answer the simple question ...
Performance Marketing
Campaign Set-Up Best Practices for Advertisers on the Open Web
For performance advertisers, a campaign’s success is largely determined before it ever goes live. Fractured ...
Performance Marketing
Best Platforms for Display Ads
Since the earliest days of the internet, display advertising has been a constant presence. The ...
Performance Marketing
Interest-Based Targeting: How To Drive Engagement on the Open Web
The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...
Performance Marketing
Campaign Troubleshooting: A 10-Step Framework for Open Web Performance Campaigns
When an open web campaign stalls or underdelivers, determining the root cause can be the ...
Performance Marketing
Why Ad Placement Optimization Is the Secret Weapon for Performance Advertisers
For performance-driven marketers, the open web is often seen as the last frontier — a ...
Performance Marketing
Performance Advertising Industry News Updates: June 16, 2026
The advertising landscape moves fast — and for performance marketers, staying on top of platform ...
Performance Marketing
Premium Inventory: Understanding Highly Desirable Ad Locations and How to Use Them
Premium inventory has long had a place in a marketer’s toolkit, though the locations and ...
Budgeting & ROI
The AI ROI Crisis: Why Zero-Click Search Is Pushing Advertisers to the Open Web
Paid advertising was previously a clean exchange, where you paid for intent and gained a ...
Performance Marketing
How D2C Brands Can Run CTV as a Successful Performance Channel
The era of cheap Facebook audience acquisition is officially over. CPMs are up, audiences are ...