As performance marketing continues to evolve, I chatted with the leadership team at Digital Brothers ...
Performance advertisers on the open web live and die by using their budget efficiently; as ...
If you’re licensing a third-party audience segment, you’re buying reach into a defined audience, but ...
Does this scenario sound familiar? Your primary domain is performing well, but you realize that ...
Search has click data. Social has conversion pixels. For years, television had neither. Sure, there ...
Picture an “in-market for mattresses” audience segment, containing someone who bought a mattress three weeks ...
When you evaluate programmatic performance in your demand-side platform (DSP), the reporting only reflects the ...
You’re no doubt familiar with this scenario: A potential customer researches a purchase on their ...
If you’re running performance campaigns these days, you already know that getting in front of ...
The open web is a vast, untamed frontier that can be an enticing expanse for ...
The third-party cookie era isn’t ending cleanly. Google has confirmed it will not roll out ...
Every quarter, performance marketers wrestle with the same uncomfortable question: How much of last quarter’s ...