Performance Marketing
Four Types of Bidding Strategies for the Open Web
Performance advertising on the open web has changed more in the last five years than ...
ilana.d
191 articlesArticles by this author
Target Audience
Best Performance Platforms for Pixel Audience Management
Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...
Performance Marketing
6 Best Practices for Successful CTV Advertising Campaigns
Connected TV (CTV) has spent years being sold as the premium awareness play. Big screen. ...
AI Marketing
AI Campaign Optimization: How to Scale Performance on the Open Web
You’ve maxed out your search budget. You’ve squeezed every dollar out of social. And yet, ...
AI Marketing
Automated Bidding: Using AI-Powered Bidding on the Open Web
Search and social have long been the go-to channels for performance advertising, but that comfort ...
Performance Marketing
App Promotion: Scaling on the Open Web with AI
An average of 3,205 apps are released on Apple’s App Store daily. As the competition ...
Performance Marketing
Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
Performance Marketing
Ad Management with AI Agents: How to Scale Without the Grind
Managing modern ad campaigns feels like trying to play a hundred games of chess simultaneously. ...
Performance Marketing
Campaign Reporting Best Practices for Performance Advertisers
Most marketers have dashboards full of data, yet still struggle to answer the simple question ...
Performance Marketing
Campaign Set-Up Best Practices for Advertisers on the Open Web
For performance advertisers, a campaign’s success is largely determined before it ever goes live. Fractured ...
Performance Marketing
Best Platforms for Display Ads
Since the earliest days of the internet, display advertising has been a constant presence. The ...
Performance Marketing
Interest-Based Targeting: How To Drive Engagement on the Open Web
The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...