AI Marketing
AI-Powered Holiday Ads: Tips for Writing Effective Prompts
Busy marketers can get a lot of benefit from using AI to help create ads, ...
ilana.d
191 articlesArticles by this author
Performance Marketing
Customer Acquisition: Funnel, Channels, Strategy
Getting a good grasp on customer acquisition is important, whether you’re running an established business ...
Qualified Leads: Definition, Frameworks, Optimization Process
While some leads turn out to be your ideal customer, not every lead is right ...
Performance Marketing
Three Reasons You Should Refer An Advertiser to Realize
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Customer Journey
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Performance Marketing
4 Ways Realize Will Reduce Ad Waste and Maximize ROAS
Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...
Paid Advertisement
Bing Ads: How They Work, Benefits, Best Practices
As an advertising copywriter for over 20 years, and an internet user for even longer, ...
Social Media
Best Practices for LinkedIn Company Pages
LinkedIn Company Pages are your brand’s home on the world’s largest professional network. They’re public ...
Social Media
6 Ways to Use TikTok for Your Business
When two China-based apps launched last decade, no one expected their merger would create a ...
Social Media
How to Increase Followers on Your LinkedIn Company Page
Since its launch in 2003, LinkedIn has become the go-to networking platform for people and ...
Social Media
Twitter Ads: All You Need To Know
X (formerly Twitter) is a social media and instant messaging platform with an estimated 237 ...