Performance Marketing
Ad Fraud: How to Spot Suspicious Stats
As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...
ilana.d
191 articlesArticles by this author
Performance Marketing
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
Performance Marketing
Investing in Ads on Walled Gardens vs. the Open Web: Insights From Xevio
Should you double down on Facebook and Google, or explore the open web? It’s the ...
Performance Marketing
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Reporting & Analytics
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
Reporting & Analytics
Single Touch Attribution: One Click to Rule Them All
If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...
Performance Marketing
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Conversion Rate Optimization
Four Strategies For Online Shopping Store CRO: Realize Expert Recommendations
From the time they wake to the second they shut off their devices and go ...
Conversion Rate Optimization
Boost Your Lead Generation with Realize to Overcome Low Contact Form Conversions
Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...
Performance Marketing
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...
Performance Marketing
Uncovering Seasonal Ad Engagement by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
Conversion Rate Optimization
How to Optimize Cyber Monday Ad Performance With Realize
Cyber Monday is one of the biggest shopping days of the year, which makes it ...