Performance Marketing
Advertising Network
With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...
ilana.d
209 articlesArticles by this author
Performance Marketing
Ad Compliance: Major Challenges and How to Ensure You Meet Content Policies
The world of online advertising moves fast, often down to the millisecond. Making this even ...
Performance Marketing
Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
Performance Marketing
How to Optimize Click-Through Rate (CTR) With Realize
Click-through rate (CTR) is one of the most intensely measured metrics in performance marketing. For ...
Performance Marketing
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Reporting & Analytics
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Performance Marketing
Ad Fraud: How to Spot Suspicious Stats
As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...
Performance Marketing
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
Performance Marketing
Investing in Ads on Walled Gardens vs. the Open Web: Insights From Xevio
Should you double down on Facebook and Google, or explore the open web? It’s the ...
Performance Marketing
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Reporting & Analytics
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
Reporting & Analytics
Single Touch Attribution: One Click to Rule Them All
If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...