Performance Marketing
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
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E-commerce
From Frustration to Success: Recover Abandoned Carts with Realize Retargeting Solutions
For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...
Conversion Rate Optimization
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Holiday Shopping
Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Performance Marketing
Best Marketing Campaign Management Software Options
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Performance Marketing
Marketing Campaigns: Reaching Your Audience Where They Are, Again and Again
Do you remember a certain TV commercial from your childhood that just stuck in your ...
Holiday Shopping
6 High-Impact Cyber Monday Ads to Learn From
Cyber Monday is one of the busiest shopping days of the year, which makes it ...
Content Marketing
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
Performance Marketing
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Performance Marketing
5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
Performance Marketing
How to Prep for Cyber 5: 6 Strategies to Win the Season
The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...
Paid Advertisement
One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...