Holiday Shopping
6 High-Impact Cyber Monday Ads to Learn From
Cyber Monday is one of the busiest shopping days of the year, which makes it ...
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Content Marketing
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
Performance Marketing
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Performance Marketing
5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
Performance Marketing
How to Prep for Cyber 5: 6 Strategies to Win the Season
The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...
Paid Advertisement
One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
AI Marketing
AI-Powered Holiday Ads: Tips for Writing Effective Prompts
Busy marketers can get a lot of benefit from using AI to help create ads, ...
Performance Marketing
Customer Acquisition: Funnel, Channels, Strategy
Getting a good grasp on customer acquisition is important, whether you’re running an established business ...
Qualified Leads: Definition, Frameworks, Optimization Process
While some leads turn out to be your ideal customer, not every lead is right ...
Performance Marketing
Three Reasons You Should Refer An Advertiser to Realize
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Customer Journey
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Performance Marketing
4 Ways Realize Will Reduce Ad Waste and Maximize ROAS
Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...