AI Marketing
Manual vs. Automated Campaign Optimization: Which is Best?
More than ever, performance advertisers are turning to the open web, as rising costs and ...
AI Marketing
Performance Marketing
Best Targeting Methods for Performance Campaigns in 2026
Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...
Performance Marketing
Broad vs. Lookalike Targeting: When You Should Use Each
As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly ...
Performance Marketing
Predictive vs. Lookalike Targeting: Which Is Best?
For years, performance marketers have often relied on the same tried-and-tested playbook: upload a customer ...
Performance Marketing
Topic vs. Keyword Targeting: Which Strategy Delivers Higher ROI for Performance Advertisers?
As performance advertising grows and matures, many marketers are discovering the limits of relying on ...
Performance Marketing
Broad Targeting vs. Retargeting: How to Choose the Right Strategy for Your Campaign Goals
Digital advertisers have more targeting options at their disposal than ever before, but more choice ...
Target Audience
How to Use Contextual Targeting to Scale Consumer Electronics Campaigns
Consumer electronics advertising presents some specific challenges for advertisers: many social media ads mislead consumers, ...
Target Audience
Topic Targeting vs. Contextual Targeting: Which Is Right for Your Campaign?
The third-party cookie hasn’t completely crumbled, but it has gone stale. Firefox and Safari have ...
Marketing Automation
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
Reporting & Analytics
How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
Target Audience
Predictive Targeting vs. Contextual Targeting: Which Is Better?
As privacy regulations become stricter and user-level tracking becomes more limited, advertisers are rethinking how ...
AI Marketing
The Importance of Trust and Human Connection for AI-Driven Performance Campaigns
In performance advertising, generative AI has moved from an experimental tool to a core capability. ...