Campaign Management
Customer Journeys: What Are They? How Are They Managed?
To convert a potential customer into a lifelong one, it’s essential to understand every step ...
Campaign Management
Campaign Management
Conversion Tracking For Non-Developers: Track Realize Performance Without Code or Google Tag Manager
Track conversions without code or Google Tag Manager. Discover how Realize's no-code tools make performance ...
Campaign Management
User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Campaign Management
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Campaign Management
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Campaign Management
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Campaign Management
Pay-Per-Click: Understanding The Role of PPC
Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...
Campaign Management
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
Campaign Management
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Campaign Management
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Campaign Management
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Campaign Management
Buyer Persona: Importance and Types
When your marketing team is asked about who uses your products, given directives on a ...