Performance at a Glance
Lower CPA than target
Lower CPA on Yahoo Mail vs Realize goal
Lower CPM than Ypê's campaign average
Company
Ypê is one of Brazil’s leading cleaning and hygiene brands, offering over 450 products to Brazilian households for 75 years. They worked with Zmes, a digital marketing agency to promote a national sweepstakes campaign.
Challenge
Ypê needed to diversify their media mix beyond search and social after seeing diminishing returns, and reach new audiences those platforms couldn’t deliver to drive sweepstakes registrations at an efficient cost per acquisition.
Solution
Zmes used Realize to run native ads and Yahoo Mail placements, implementing Maximize Conversions to optimize toward lead generation across the entire sweepstakes funnel.
Result
Realize delivered leads with a CPA 49% lower than Ypê’s target and a CPM 89% lower than the campaign average across other placements. Yahoo Mail specifically achieved a CPA 65% lower than the goal established for Realize campaigns.
Search and social were showing diminishing returns for Ypê, so we needed a channel that could reach audiences those platforms weren’t delivering. Realize gave us that diversification, and Yahoo Mail opened up new inventory. The Taboola team’s biweekly consultations helped us optimize in real time and maintain performance well below our targets throughout the campaign.
