Verisure France and Schwartz Consulting Scale Lead Generation at a Stable CPL with Realize
Performance at a Glance
Significant growth in lead volume since 2023
Stable CPL while scaling
Higher conversion rates after adding offline conversion tracking
Company
Verisure is a leading provider of professionally monitored security systems for homes and businesses. For its customer acquisition activity in France, Verisure works with Schwartz Consulting, a highly specialized performance agency.
Challenge
Verisure wanted to scale lead generation without increasing its cost per lead (CPL), while gaining greater visibility into which online prospects progressed to an in-person appointment.
Solution
Verisure and Schwartz Consulting combined Realize's conversion tracking tools, including Codeless Conversions and S2S tracking, with Maximize Conversions automated bidding, supported by a varied creative strategy and dedicated guidance from the Taboola team.
Results
Since 2023, Verisure has significantly increased the volume of leads generated through Realize while maintaining a stable CPL. Adding offline conversion tracking further improved campaign conversion rates, and this sustained performance has made Realize a growing part of Verisure's acquisition strategy.
Realize has become an important source of qualified prospects for our sales teams. By connecting our online campaigns with deeper offline outcomes, we can understand which activity is generating genuine interest and optimize our investment with greater confidence.
