thermondo Grows Heat Pump Leads at 8% More Efficient Cost on Realize
Increase in campaign budget deployed through Predictive Audiences
Lower cost per lead while scaling spend
High-quality lead volume held as budget grew
Company
thermondo is one of Germany’s largest CleanTech companies focused on the electrification of existing residential buildings. As a nationwide full-service provider, thermondo supports homeowners in transitioning to climate-friendly heating systems, specializing in the installation of heat pumps and modern heating solutions.
Challenge
thermondo needed to scale lead generation without driving up cost per lead or sacrificing the quality of the leads that turn into appointments and sales.
Solution
thermondo used Realize and its Predictive Audiences capability to scale campaign budget while keeping lead quality high and cost per lead efficient.
Results
With Predictive Audiences, thermondo increased campaign budget by 250% and lowered cost per lead by 8%, while sustaining high-quality lead volume.
For a business like ours, scaling spend could mean watching lead quality slip. Over our years working with the team, Realize has become a trusted partner in preventing that. With Realize's Predictive Audiences, we increased our budget by 250% and our cost per lead came down instead of up, while the leads kept converting into qualified appointments. That gave us the confidence to keep scaling. Realize continues to be an integral part of our channel mix.
