Conversion Rate Optimization
How Gambling Brands Can Capture Attention and Drive FTDs
If you watched the Super Bowl — or really, any major sporting event these last ...
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209 articlesArticles by this author
Reporting & Analytics
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
Performance Marketing
9 Best Performance Platforms for Ad Spend Optimization in 2026
Performance advertisers don’t lose money because they “picked the wrong channel.” They lose money because ...
Reporting & Analytics
Codeless Conversion Tracking: Accelerating AI-Driven Performance on the Open Web
Performance advertisers scaling their campaigns beyond search and social have to make the most of ...
Performance Marketing
Beat Meta Diminishing Returns with Yahoo Mail Premium Inventory
Every growth-focused home improvement brand eventually runs into the same problems: performance plateaus, budgets increase, ...
A/B Tests
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Performance Marketing
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Performance Marketing
5 Challenges of CTV Campaigns for Performance Advertisers
Most performance marketers understand that search and social advertising has a ceiling. Once audience saturation ...
Target Audience
Building High-Intent Ad Creatives for Home Services
The digital world we all live in is a busy one: consumers bounce quickly among ...
Performance Marketing
How to Scale High Ticket D2C Products with Predictive Audiences
For direct-to-consumer (D2C) brands selling high-consideration hardware priced at $250 and above, the path to ...
Reporting & Analytics
Optimizing Google Tag Manager for High-Volume Finance Campaigns
In the fast-paced world of microcap stock promotion and financial services, data isn’t just a ...
Conversion Rate Optimization
Three Strategies to Optimize Conversion Tracking: Financial Services Use Case
In the high-volatility world of microcap finance, traffic isn’t the goal — liquidity and investor ...